Minor International unveils latest Phuket branded residence, Kiara Reserve

Kiara Reserve, a branded residence project in Phuket, Thailand is the latest offering from the real estate conglomerate, Minor International and its partner Kajima Corporation. Developed with a long-term plan of turning 40 prime beachfront acres into a holiday destination, the project is their fifth joint development in Layan Bay.

Slated for completion in 2025, Kiara Reserve consists of 17 villas and 25 condominiums, with apartment sizes ranging from 2,700 sq ft to 8,920 sq ft. With a price range of US$1 million to US$3 million, the developer believes it is targeting the ideal buyers of branded homes and holiday homes.

So far, Minor International and Kajima Corporation have opened two other branded residence projects, Avadina Hills by Anantara and Layan Residences by Anantara, with additional supporting F&B and leisure facilities such as Beach House dining venue and Layan Active Zone.

According to Micah Tamthai, COO of lifestyle and real estate at Minor International, buyers originate from various countries, but the profile of most buyers are business owners looking for a holiday home. Almost half of the buyers are local Thais, and the rest are from Singapore, Indonesia, Malaysia, and European countries.

While the developer is unable to comment on the sales progress of Kiara Reserve, Tamthai notes that many locals have opted in for the rental programme- Anantara Hotel. This allows them to rent out the property when not in use, and they receive 60% of the rental proceeds.

Developed by the esteemed UOL Group, the unique project combines residential living with commercial and retail outlets, creating a vibrant and liveable environment. UOL Group has reinforced its commitment to delivering excellence with this top-end project, which is certain to appreciate in value for potential owners. It has been designed with utmost care and attention to detail, to create a safe, comfortable, and enjoyable lifestyle. Tampines Ave 11 Condo is the perfect destination to call your home. With UOL Group’s exceptional touch, the development is sure to become a sought-after address in Singapore.

When it comes to foreign buyers, Tamthai states that they are most interested in freehold branded residences. Freehold branded residences are favoured for their standalone appeal, and the ability to drive premium rents and prices in the Southeast Asian region.

The shift of branded residence buyers have changed over the years, with more younger buyers looking for factors such as sustainability and energy savings. They still opt for larger living spaces and are willing to pay more for them.

As one of the first hospitality and leisure companies in the Asia Pacific region to pioneer branded residences in the early 1990s, Minor International has seen a steady demand for this type of full-service residential product. With the right pricing and facilities, it is clear that buyers will flock to the holiday destination of Layan Bay in Phuket.